Transform knowledge into sales
Interested in partnering with Wine Connection to educate trade professionals?
Empower hospitality and sales teams to become passionate ambassadors for your region or winery with customized wine education that drives measurable results. With years of experience collaborating with regional programs, trade associations from eight countries, and EU-funded campaigns, Alicia Barrett delivers impactful training designed to elevate your wines’ presence in the marketplace.
Whether showcasing a single producer or an entire appellation, Alicia tailors content to highlight the unique stories, styles, and strengths of your region—engaging professionals in a way that boosts confidence, deepens understanding, and translates directly into increased sales. Presentations can be built from scratch or seamlessly integrate your existing materials.